One listen to Lecrae, and it is unashamedly evident that he has a worldview not commonly found in popular Hip Hop. From the south side of Houston to a major platform in the movement of urban reform, a rocky road provides a window into the grace he experienced throughout his life, with every situation molding him into the artist and leader he is today.
At the age of 19, Lecrae attended a conference where he saw hundreds of teenagers who looked and dressed like him, but whose lives were steered by their faith. It was there that he heard the Gospel message and recognized his need for a Savior. Shortly thereafter, stirred by a newfound zeal for Jesus Christ, Lecrae printed his testimony and distributed it across the University of North Texas campus. Five years later, he would team up with Ben Washer, a friend he met while serving with a youth ministry, to found Reach Records with hopes of sharing the Gospel of Christ beyond his local context.